Introducing American Darling’s New Handbags Just In Time For The NFR
American Darling’s NFR Handbags Bring Rodeo Glam to Las Vegas Western heritage meets Vegas style in American Darling’s NFR-ready collection. When December rolls around and the rodeo world turns its attention to Las Vegas, there’s one accessory every cowgirl needs to complete her NFR wardrobe: a statement handbag. And this season, American Darling is giving…
The Empty Nester Cowgirl
When the nest grows quiet and the September air turns crisp, a cowgirl discovers there are still plenty of trails left to ride. September has a way of reminding the empty nester cowgirl that change can be beautiful. As summer fades into golden fields, cooler mornings, and earlier sunsets, she may find herself entering a…
BOOTS, BBQ & LABOR DAY!
Celebrating Labor Day with our TO DO List! Labor Day is the unofficial farewell to summer—a long weekend made for dusty boots, backyard barbecues, horses, family, friends, and soaking up every last bit of summer sunshine. For cowgirls, the holiday also celebrates something that runs deep in the Western way of life: hard work. From…
Back To School With American West
American West backpacks and handbags bring cowgirl style straight to the classroom, campus, and everywhere in between. Trade the Basic Backpack for Western Flair A backpack may be a school-day necessity, but that doesn’t mean it has to be boring. American West takes this everyday essential and gives it a distinctly Western point of view….
Beat the Heat: Essential Summer Care Strategies for Your Horse
Summer brings long days, clear trails, and peak arena season—but it also brings soaring temperatures and high humidity. Because horses generate a massive amount of body heat (especially during exercise), keeping them cool isn’t just a matter of comfort; it’s a critical part of summer healthcare. Here is how to keep your horses safe, hydrated,…
The 70s Western Revival: How to Style Retro Flares and Fringe for Summer 2026
If you’ve stepped onto a rodeo dirt floor, browsed a boutique in Fort Worthffringe vest, flair jeans, or scrolled through your social feeds lately, you’ve probably noticed a distinct shift in Western fashion: the 1970s have officially returned. From exaggerated bell-bottom denim to soft suede fringe that sways with every step, the free-spirited energy of…